Sarah Buhr knows her stuff. In a utpulse.com article, http://www.utahpulse.com/featured_article/diy-pr-a-web-20-world , Oct. 03, 2008, which I received via subscribed email, she wrote of the PR impact of on-line methods over traditional print, television and radio. With a hefty background in those aforementioned traditional media, I have noticed a decline in effectiveness over the past few years. Think about where you get your news and information in business! Is it newspaper, television, radio, print or on-line? Take your own survey! Ask around? You will find, no doubt, that the majority of us are grabbing news here and there through our computers, Blackberry’s and electronic devises.
Use Sarah’s advice! Go on-line for you PR, and add my advice! Go on-line for your marketing too. There are many reasons to do so. Adding up the factors is a very long list, which Sarah covered well, but the bottom line is, in this overly competitive marketplace, companies will go a long way to garnering market share by having a user-friendly website and using effective on-line marketing tools. I am watching this site, as it is the most professional, comprehensive and sharp business site in Utah.